Christopher Columbus good or evil Essay

Christopher Columbus was one of the greatest sailors and explores of all time. In 1492 he discovered a â€Å"new world† and linked Europe to the Americas. His discoveries enlarged the world and began a new age of exploration, therefore changing the history of the world. His Columbian Exchange was the foundation of the future world economy. [1] â€Å"Christopher Columbus can be considered a hero for his work on Christianity,† says John Kimble. Columbus has spread Christianity throughout the world and advanced trade with many new discoveries, thus, finding the â€Å"new world† he then discovered the first European colonies, and through those colonies he then spread the religion of Christianity. Columbus then brought spices and riches to all of Europe. [2] â€Å"After his return to Europe, many people were lead to believe they could explore and sail.† [3] â€Å"Only Columbus set off directly across a board, unknown sea with no specific knowledge of how far it extended or what lay on the other side.† Columbus encouraged everyone to take a risk and make their own discoveries. Yes, Christopher Columbus was flawed but all men are. Columbus put Christianity out on a rage on all different part of the world and had those places endured in trading. With all of his achievements, he then bettered the world to be melting pot that it is to this day. Assertion 2: Christopher Columbus was greedy, shellfish, racist and a bigot. He was responsible for the loss of life of thousands, destroyed culture and exploited those he came in contact with. Columbus did not even find what he set out for, the East Indies, and for that alone, should not be glorified in history. Christopher Columbus was yes a discoverer of something new, but it was only new to him. Before Columbus was there, there were native people on the land that they first discovered before Columbus stated he â€Å"founded† it. He was a  robber of land, and some people think he also robbed the lives of many. [1] Christopher Columbus was found to be a cruel man who enjoys seeing the natives and suffer. [2] â€Å"They should be good servants†¦. I, our Lord being pleased, will take hence, at time of my departure, six natives for your Highness,† was the first thing written in Columbus’ journal according to Bourne, p.111-112; page 18 of Hanke, L. (1949). The Spanish struggle for justice in the conquest of America. Philadelphia, PA: University of Pennsylvania. Christopher Columbus may not have killed that native people but hand he was in charge of murder’s and allowed all the killings to go on, so in those words that is just as bad, he also enslaved native people himself. All he was power and he had huge desire to rule over the land that was not his. Margolis goes on to say the Columbus did not prevent his crewmen from raping the innocent natives, and even that he himself raped and native woman, after beating her with a piece of rope. Columbus was nowhere near a hero; he founded land that had ownership already and then took the land away viciously. Work Cited [1][2] Kimble, John. â€Å"Hero or Villain.† Yahoo Voices. Ed. Mark G. Yahoo, 1 July 2007. Web. 25 Mar. 2013 [3] Caroll, Warren H. â€Å"Honoring Christopher Columbus.† Faith and Reason (Summer 1992) [1] plaza. â€Å"Why was Christopher Columbus a villan?.† KnowsWhy. January 10, 2011 [2] â€Å"The Untold Story. Understanding Prejudice. N.p., 2002. Web. 26 Mar.2013. [3] â€Å"Chirstopher Columbus: The Villain.† 123HelpMe.com 26 Mar 2013

How Great Websites Help Improve Your Business

Take a look at the websites for Harley-Davidson (www. harley-davidson. com), Yamaha (www. yamaha-motor. com), and Indian (www. indianmotorcycle. com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion, facts, comparisons, etc? How effective do you believe each of them to be? Harley Davidson (www. harley-davidson. com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley founded in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee.Harley sells heavyweight which is over 750  cc motorcycles designed for traveling on highways. It was one of two major American motorcycle manufacturers to survive the  Great Depression during the first decade of 20th century. Harley-Davidson has come a long way since filing for bankruptcy in 1986 once the company realized how to conne ct with potential customers. According to Ken Schmidt, Harley-Davidson's former director of communication said that they don’t compete with hardware which only creates pricing pressure. Instead, they use the hardware as protection and the process behind it as their weapon.Their weapon of choice is getting potential customers to like them more than their competitors. From a hardware and utility perspective, everything does the same thing, so Harley do business with people, brands and organizations they like. Schmidt also said â€Å"When all things are the same and we feel no inclination to do business with one particular company over another, we buy from whoever is willing to sell us a cool piece of hardware at the lowest price. We are all consumers; the things we buy, the reasons we buy them, regardless of how much we spend, do not make sense. Notice our customer is one of the key points in doing business. Harley-Davidson sale person continuously ask potential customers what that they really wanted and produce that product and sell it to them at a profit. Harley-Davidson brings motorcyclists together to create social network. Today there are 1,300 Harley dealers worldwide, 650 of which are in United States. The group are getting larger. The sales person refers the customers as a friend. The customer feels good once you treat them like a friend.By this they will go out and spread the word which create a bigger chain of ‘friends’ around the world. Current customers have told Harley-Davidson’s management to keep the identity, look and sound of the motorcycles because they are unique. When customers view are heard and accepted it develop greater brand loyalty, creating customer experience that is unique and valuable. Harley-Davidson ranging from CEO and sales person maintained personalised relationships with customers through face to face and social media contact. They use advertising nationally about four to five television commercials a year.These commercials are recognised because they are advertising the company not the product. They also advertised in national magazines such as Road ; Track, Popular Science, and Fortune as well as specific motorcycle magazines as Easy Rider. Locally, individual Harley-Davidson dealers advertise on the radio and through direct mail. Internet is a great and fast way to promote as it reaches the entire world. Harley owners can find new product where new customers are able to see what products Harley-Davidson has to offer and can compare the price with similar products.The more information the public can get the more chances of a potential customer. The purpose of Harley-Davidson's mass media advertising is to inform and remind which move customers from ignorance to awareness. The plant's maintenance organization is a strong proponent of: * Technology * A focus on detail and root causes * Team concepts * Communication and sharing By effectively using these â€Å"tools,† sa ys lead maintenance reliability engineer Dana Fluet, â€Å"We are moving toward being 100 precent proactive and having zero fire-fighting. It's the way that we're doing business at Harley-Davidson. As a result for the full year 2012, Harley-Davidson continues to forecast a five – seven percent increase in motorcycle shipment compared to last year, 2011. Companies can build customer relationships at many levels, depending on the nature of the target market. Harley-Davidson established the  Harley Owners Group  (HOG) in 1983 which gives Harley riders a way to share their common passion of â€Å"making the Harley-Davidson dream a way of life† HOG also build on the strong loyalty and community of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. HOG members typically spend 30% more han other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. HOG went international in 1991, with the first officia l European HOG Rally in Cheltenham, England. Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world. HOG benefits include two magazines (Hog Tales and Enthusiast), a HOG Touring Handbook, a roadside assistance program, a specially designed insurance program, theft reward service, a travel center, and a â€Å"Fly & Ride† program enabling members to rent Harleys while on vacation. . http://www. sema. org/sema-enews/2010/13/sema-show-seminar-how-harley-davidson-reinvented-itself 2. http://en. wikipedia. org/wiki/Harley-Davidson 3. http://www. scribd. com/doc/2670384/Harley-Davidson-Analysis 4. http://www. scribd. com/doc/19943405/Harley-Davidson-Case-Study 5. http://catalogue. pearsoned. co. uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/0273755021. pdf 6. Text Book Principle of Marketing Thirteenth edition Yamaha (www. yamaha-motor. com)Genichi Kawakami was the first son of Ka ichi Kawakami, the third-generation president of Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). He was the second Kawakami to join the Nippon Gakki Company. He explored producing many products, including sewing machines, auto parts, scooters, three-wheeled utility vehicles including motorcycles. Market and competitive factors led him to focus on the motorcycle market. Genichi actually visited the United States many times during this period. â€Å"If you are going to make it, make it the very best there is. With these words as their motto, the development team poured all their energy into building the first prototype, and ten months later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-stroke, single cylinder 125cc engine. Yamaha continued to grow. They have diversity products including snowmobiles, race kart engines, generators, scooters, ATVs, personal watercraft and more. Genichi K awakami step up for Yamaha Motor Company's success with his vision and philosophies.His total honesty towards the customer and making products that hold their own enables the company that serves people in thirty-three countries, to provide an improved lifestyle through exceptional quality, high performance products. Yamaha motor has expended to Star motorcycles, Sport, Outdoors, Watercraft and Marine. Now Yamaha motor has more than 400 dealers across the country and now they are planning to spread out to more cities increasing its dealer network to 2000 by 2018. To be on top you have to know your customer.Genichi once said, â€Å"I believe that the most important thing when building a product is to always keep in mind the standpoint of the people who will use it. † An example of the commitment to â€Å"walking in the customers' shoes† was the move in 1966 by Yamaha to continue its expansion. John Bayliss who is the Motorcycle Product Manager of Yamaha Motor Canada Ltd said â€Å"The new FJR1300 is attracting lots of very positive feedback. A number of customers have already stepped up and left deposits with our dealers, without even seeing the bike in person! It tells us that the designers and engineers have done a great job and satisfied customers need.Yamaha motor website makes the customer easy to find what they want. Yamaha motor also created a link ‘My YAMAHA’ is for you. By becoming a member of ‘My Yamaha’ customer will have access to many exclusive member benefits such as build a customised web page and set as your browser’s home page, Create & Save accessorised ATVs in any of the Build-Your-Own sections, Build & Save a Wish List for Genuine Yamaha Parts and Accessories and also customer can view and print vehicle Maintenance Schedules & Services Specifications back from year 2002.Yamaha motor also offer Pro Yamaha Motorsports dealer. A Pro Yamaha Motorsport dealer is a customer satisfaction focused dealer ship that has consistently excelled in providing customer with the best sales experience, the best service experience and the best ownership experience. By ‘Walking in customers shoes’ slogan it will make Yamaha motor understand the needs of customer by this they will deliver faster and better. By having more products in the market, it will be easier for people to know your brand. 1. www. amaha-motor. com 2. http://www. presidion. com/industry_solutions/commercial/materials/case_studies /Yamaha%20Motor%20Europe. pdf 3. http://cars. sulekha. com/yamaha-motors-expand-their-dealership-network-in-maharashtra_car_news_2935 4. http://www. yamaha-motor. com/sport/myyamaha/login/L3Nwb3J0L215eWFtYWhhL2hvbWUuYXNweA==/starthere. aspx Indian Motorcycle (www. indianmotorcycle. com) The Indian motorcycle was originally founded as the Hendee Manufacturing Company by George M. Hendee in 1897 who manufacture bicycles.They renamed the Indian Motocycle Manufacturing Company  in 1928. Ca rl Oscar Hedstrom  joined in 1900. Both of them are former bicycle racers and manufacturers. They teamed up to produce a motorcycle in Hendee’s home town of Springfield. It was successful and the sales increased drastically during the next decade. In April 2011, Polaris Industries purchased Indian Motorcycle Company. Backed by $2 billion Company, the customer can expect the confidence of the Polaris engineering team, vision, quality and performance to be delivered in the classic Indian Motorcycle.Now, Polaris is redesigning Indian bikes from a clean sheet of paper to capture the spirit of the Chief and other Indians from a half-century ago, but to use a modern engine and other components to make the bikes rider-friendly. With the slow economy, Indian had a tough road due to a restricted and high end line of motorcycles. Polaris, on the other hand is far more expanded and able to weather the current market conditions. This could be a good combination for both companies This store also carries many ranges of back seats, decorative trim, leather jackets, hats, shirts and more.Customers and fans can join a rewards membership program for added benefits, events and discounts. We use mobile toolboxes & equipment to set up a fabrication shop under canopy for customers to get a unique & personal experience in the techniques. There are hundreds of events held all over the country each year. Indian motorcycle show potential customers that the modifications & builds can be done without huge machines & million dollar facilities, they can get their local dealer to do the modifications or even do some themselves.They even do small workshops for potential & existing customers. This can help to change customer thinking. In Indian Motorcycle website it stated RIDE PROUD. RIDE INDIAN. Indian Motorcycle is determined to deliver a premium experience to riders around the world. Indian Motorcycle is looking for a select dealer business operator that will proudly represent t heir brand while assuring a premium buying and ownership experience for consumers. Understanding what customers need in a purchase experience is critical in meeting the needs of the market.We spent a substantial amount of time talking with motorcycle riders to understand what they want from their dealer. This understanding was the basis for the store design and dealership operational expectations. The customer experience is paramount in the success of the Indian Motorcycle brand and a profitable dealership. Indian Motorcycle store branding was established directly from what consumers told us and what they expected when shopping for a premium motorcycle. These riders want an open environment that allows enough room to walk between the motorcycles.They do not want to have to walk through or around other products to get to the bikes. Having an adequate selection of apparel and accessories is also very important to their potential consumers. The store layout and design will give custome rs a premium shopping experience that is constant with their expectations. This look and feel will be consistent in the dealerships, at major motorcycling events, and all other consumer and public interactions with Indian Motorcycle. In addition to the dealership location and shopping environment, customers also have expectations about how they should be treated.They want to be able to sit on the motorcycles, start the motorcycles, and take a test ride. It is important to them to be able to feel firsthand how the motorcycle performs and fits their riding style. These riders want to be able to have conversations with a knowledgeable staff that listens and responds properly. They want the staff to be motorcycle buffs that understand motorcycle riders. Indian motorcycle training, support, and operational standards will help ensure a positive â€Å"frictionless† interaction with our consumers.With the development of this strategy, they also understand the need to align with the r ight partners in the market. Indian Motorcycle dealers will need to understand and embrace the â€Å"Ride Proud, Ride Indian† culture. They should understand that that they are making an investment in their future with Indian Motorcycle. They will be expected to maintain the highest level of respect for the Indian Motorcycle brand and the Indian Motorcycle rider. Indian Motorcycle gathers and uses your personal information to run the Indian Motorcycle Web site and carry out the services you have requested.They also use your personally identifiable information to inform you of other products or services available from Indian Motorcycle and its associates. Indian Motorcycle may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Indian Motorcycle keeps track of the websites and pages that customers visited within Indian Motorcycle in order to decide what Indian Motorcycle services are the most popular. This data is used to deliver modified content and advertising within Indian Motorcycle to customers that are interested in a particular subject area.Indian Motorcycle is an iconic brand with a proud legacy and a bright future. We will offer Indian Motorcycle Brand training to ensure that all dealership appreciate the legendary heritage of Indian Motorcycle and the brand that they have been entrusted to help steward and grow. Training will also be provided to be certain that dealership personnel understand who the customer is and what they expect in a finest shopping experience. 1. http://www. indianmotorcycle. com/en-us/pages/home. aspx 2. http://www. phatridez. biz/Polaris. html 3. http://thekneeslider. com/polaris-buys-indian-motorcycles/

School change Essay Example | Topics and Well Written Essays - 1750 words

School change - Essay Example The school discussed in the paper is of elementary level so the points discussed will relate to this specific system only. Most of the people are aware of the basic image portraying a school girl or boy getting a bad result card or report. What happens if the result is given out directly to the students? More than often the child scared of the consequences either hides the report till the time to hand it back or may even destroy it. Some of them will return it to the teacher with forged signatures of their parents and both the school and the parents are unaware of the fact that the students are misusing the trust. Through this method which is mostly used by the schools it is most likely that the information is lost. Even the data of the students is easily tampered in the schools website or online data. Keeping in view of the lapses that may occur schools need to devise more appropriate communication plans that will lead to a beneficial mutual bond with in the community. The existing form of sending the report cards home and compiling the data is now out of date and extremely risky. The first step is to analyze or assess the basic need of how the communication channels can be built between the parents and the school. Survey on the need of communication will be conducted. This survey will have questions or address issues where people can provide their feedback. It will be sent with a letter addressing all those who are willing to give their time for the survey. The letter will be from the Principal of the school and will have the mission and vision statements available along with a brief idea about the schools objectives and goals. The forms thus collected will become the basic data from which further steps will be developed. Secondly the school will invite people for an in-house session where the Principal of the school will address them and share the concerns the school has

This is a rewrite Essay Example | Topics and Well Written Essays - 750 words

This is a rewrite - Essay Example After taking the course, certification is necessary to identify qualified nurses, and show their level of competence. This is useful in ensuring efficiency of their services are enhanced, which is beneficial to all stakeholders in the health sector. During the evaluation stage, each nurse is asked questions and the level of competency in answering the questions correctly indicates how knowledgeable s/he is. This process is necessary to identify slow and fast learners and the best method to be used in coaching each group to ensure that their skills are greatly improved. In United States of America, certification is a requirement during the recruitment of various health professionals to ensure that they are in a capacity to meet the need of the patients effectively and in a timely manner. This leads to higher level of confidence on the practitioners, which is very essential in undertaking challenging tasks. Theoretical knowledge background is very useful when undertaking practical acti vities as it reduces the probability of commission of errors as well as being in a position to make sound judgement when in critical situations. There are different theories that are used to address various situations we encounter, but the choice of the theory to be applied is dependent on its capacity to handle the situation at hand. In this case, the information presented during learning is in line with constructivism learning theory, which argues on the importance of experience in the development of knowledge; it derives its roots from cognitive psychology. In this regard, the teaching strategies to be implemented are aimed at having a long lasting impact on the learner, by ensuring that they will be better placed to use the knowledge in future. To ensure that they have gained from the learning process, evaluation is necessary and will be carried out in line with the class setting as well as the materials available. Practice test and verbal communication evaluation approaches wil l be used to evaluate the capability of learners presenting various concepts that were covered during the training as well as their capacity to apply the knowledge gained to the practical field. While undertaking the training, the level and type of interaction among the learners can be used to gauge their understanding of the concepts presented. Integration of the practical aspects and the theoretical aspect of learning is necessary in ensuring that the learners are well versed with the applicability of the theoretical concepts learnt. In this case, understanding the anatomy and the cycles in the body is indispensible. This approach brings forth conversation between the instructor and the learners, whereby the learners can pose various questions and get them answered by the instructor. Additionally, the presence of a physical specimen is thought provoking and thus useful to the learners’ intellectual development. Additionally, learners are able to work in teams and improve on their interpersonal interactions, which is necessary for their professional development The rationale to be used in the learning process is aimed at strengthening the current knowledge and using it for further professional development, which is in line with the constructivism learning theory. The communication exercise provides an effective platform for understanding the lung sounds. Through training, various challenges encountered in the medical field are addressed, and

The Equitable Division of Labor Within the Home Essay

The Equitable Division of Labor Within the Home - Essay Example While one was a full-time job in the sense of being never-ending and the other was only full-time as defined by law and when in public, this was deemed a reasonable exchange. What was truly unfair about this arrangement was that neither party had a choice in the matter. If the woman wanted to work or the man wanted to stay at home with the children, neither one could do so and still retain the respect of the community. As times have changed and it is now necessary for families to have two incomes in order to survive, it is becoming increasingly more acceptable for men to take part in traditional ‘woman’ duties. As it becomes more acceptable for men to take part in these duties and more recognized that one person cannot do all things, more men are doing things that have been associated with women’s work. For example, there are many men today who will go to work in order to allow the wife to go to school and get an education. Although this is still usually after the man has managed to get an education and a good job, the idea of one half of the couple working while the other goes to school seems to be, today, more evenly split regarding which half is pursuing education. This can be proven by looking inside any college classroom where there are just as many young wives as there are young husbands. There are also many couples today where both halves are working and going to school at the same time so that both can get ahead in their careers without losing time. The sacrifice they make is not whether one will get an education and the other will not, but the lifestyle that they live while they’re getting their education, opting for smaller apartments in less expensive parts of town. There are also many of these equalizing activities taking part inside the home. Many men today are in charge of making sure the children have eaten a healthy meal, and sometimes the wife, too. You see just as many men in the grocery store as women and some of them  even have the children with them.

Living Environment in Kalahari Essay Example | Topics and Well Written Essays - 2000 words

Living Environment in Kalahari - Essay Example Measures to diverge these conditions have become futile. Despite many global environmental bodies that are mandated with environmental protection being set, little is being done due to lack of good will from different countries from the globe. Many meetings e.g. Kyoto have been convened in an effort to look for a solution to the crisis, but little has been achieved as developed countries have failed to sign the protocol which would bind the countries to contribute in environmental protection (Valsson, 2006). Some of the adverse effect of environmental pollution has been highlighted in the book, cry in the Kalahari. The author emphasizes on the problems that the animals go through in the wilderness. He wrote that they lacked basic needs making them make use of the little water that they get e.g. water from the bowls that the writer forgot outside the tent. This indicates the human ignorance when building empires while ignoring other living organisms which also depend on the environmen t (Owens & Cordelia, 1992 p.4). The chapter also emphasizes on the neglect by the developed countries to help in environmental conservation measures despite playing a great role in environmental pollution. ... This has increased demand for land. The land that was previously used by animals as their habitat has been transformed into human living areas. This has starved thousands of wild animals as feeding areas have reduced tremendously (Owens & Cordelia, 1992). Desert conditions have become very extreme with the living conditions become so unbearable. People living in these areas have been left vulnerable unable to afford even the basic needs. It has become hard for them to grow food crops as the environmental conditions have become harsh (Haluzan 2010). Environmental conditions in the arctic regions have also changed. The temperature levels have increased with 0.7 degree centigrade. This has led to smelting of the snow making the environment unfavorable for animals living in these areas. Furthermore, the vegetation which are adapted to cold conditions, have also been affected. Aquatic organisms have also been affected with a majority of them dying as a result of increased temperature leve ls of the water (Haluzan 2010). Changes in biodiversity Biodiversity plays a great role in protecting the lives of people, increasing food security, health and even resilience. There have been great changes in biodiversity especially in the northern countries. The changes in biodiversity are expected to continue increasing with the level of temperature increasing in the world. The growing vegetation both in the desert and the arctic regions are affected directly by changes in climatic conditions. According to the scientific information, the lichens and mosses population levels are expected to decrease. These act as food for reindeer therefore; their population is also expected to decrease (David & Paul, 1992, p. 16). On the other hand, the

Big 4 Writing Samples Personal Statement Example | Topics and Well Written Essays - 250 words - 1

Big 4 Writing Samples - Personal Statement Example My father’s employees were people of very high intelligence and their dedication to work helped my father’s business thrive. The customers that patronize us daily also taught me some lessons about life; my father’s business enjoys a daily influx of customers and while we try to satisfy our customers, I discovered that human needs are insatiable. Working with my father’s employees and trying hard to please our customers was really challenging. These has become my greatest accomplishment as I am well-equipped to deal with problems, no matter the complexity. The challenges I faced with my father’s customers would help me cope with the problems I would have to solve in the Big 4 accounting firms. It would also make my work a lot easier. I believe that I have the necessary skill and experience to join the great team of the Big 4 accounting firms. I am also optimistic that working in the Big 4 accounting firms would help me get to the peak of my career. I am ready to give my best to the Big 4 accounting firms and would also contribute to the growth of the