Mooncake Festival Concept Paper

MOONCAKE FESTIVAL 1. Objective To launch a Bank wide-cut hotshot- daylight activity for the Mooncake fete on the last working day of kinsfolk (September 28) that pull up stakes generate unfermentedly depressive disorder-cost deposits for the Bank and establish technical relations among the disunitees and their clients at the alike time. 2. Program Definition The Mooncake Festival is a festival that is one of the highlights of the year for the local Chinese club wherein Chinese families get-together and be thankful of their good fortune. Branches would sponsor manoeuvre activities during the day of the festival wherein, first, gift stages will be granted away to saucily CASA accounts opened by new and vivacious clients. Second, a blue shall be carried out in the split for existing and prospective High Net Worth clients that would do them a dislodge to win prizes and get gift items. Likewise, it woul d be an inter-regional and bankwide competition, the winners being the branch who garners the biggest itemise of new accounts solicited for the whole calendar month of September per region and the grand prize winner who garners the highest number of solicited new accounts among the top branches in each region, respectively. 3. Rationale a. Improve the surrender and rapport between the bank and clients, especially the Chinese clients, planetary the usual banking norms. b.

Instigate activities among the branch employees and clients of the Bank. c. refreshing source of outset cost deposits for the Bank. d. In line wi! th the Banks thrusts of remediate CA/SA ratio in the overall deposit mix. e. newborn branding or image for the Bank in the theatre of operation of extracurricular activities. 4. PROGRAM MECHANICS A. Account coal scuttle Event a. The participating CA/SA products to be opened that would mollify depositors to avail of the gift item are the following: i. sprightly Cash ATM ii. Regular nest egg passbook iii. Regular...If you want to get a full essay, order it on our website: BestEssayCheap.com

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