Yetinepal

strategic crack creation for yeti Nepal Sushil Gautam Arcada University of utilize Sciences wandering(a) Business Helsinki, 2011 DEGREE THESIS Arcada Degree Programme: identification heel: Author: Title: Supervisor (Arcada): Commissioned by: outside(a) Business 11379 Sushil Gautam Strategic post creation for abominable snowman Nepal hammer Milden Arcada University of Applied sciences Abstract: The thesis aims to create a strategical stain for a recently established restaurant called Yeti Nepal that serves Nepali food and islocated at Helsinki. The new venture does non concur a clear print attitude, brand ascertain and copesetic awareness train at the moment. The literature has been reviewed to sidle up the serve that begins from a new brand creation to the strategic office of the brand in the market. The techniques to increase the awareness to the level of brand are highlighted so that the general reader and the entrepreneurs also wou ld take the importance of the brand. This thesis also provides the details of the problems face in this endeavor of creating a novel brand. .

The problems have been determine generally through conducting interviews with employees and relevant stakeholders, performing field watching and reviewing of the brand communications. A thorough SWOT analysis has been performed followed by a brief study of competition to establish a naughty brand positioning. The thesis is concluded with the suggestions of concrete brand positioning and the recommendation of techniques to increase the brand awareness level. For creating a strategic brand, the limi tation of resources appears to be the major ! hurdle. Therefore a strategic use of the ubiquitous social media is highly recommended. Keywords: Yeti Nepal, Strategic brand creation, Brand awareness, Brand positioning follow of pages: Language: attend of acceptance: 61 English  set back of Contents 1. INTRODUCTION...If you want to bemuse a full essay, orderliness it on our website: BestEssayCheap.com

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